Healthcare Marketing

By Shakira Wallmar

With the rise of Healthcare costs there are so many companies searching for ways to market to Hispanics because of how large this population is becoming in the United States and the statistics show the amount of various genetic diseases such as diabetes among many others that are prominent in the Latino culture. Unfortunately there are not many companies that know how to do this or do not speak the Spanish language. I can understand the need to find help with Latino Healthcare Marketing, there are many companies that can help you with the marketing but not many that speak the language.

Healthcare understands that there are many Latinos that have medical needs and they are trying to reach out to the Latino community and perform Latino Healthcare Marketing to reach out to them. But marketing to the Latinos with medical needs can be extremely difficult depending on what Healthcare market you are in. Latinos like to spend money and right now they are spending about $1 trillion in the marketplace. But what companies do not know is that about 48% of Latinos are involved in Social Media. Many of them spending most of their day on Facebook and Twitter and many other Latino blog sites. Many Latinos are now searching the internet for medical help and know that the Internet will provide them with some direction as to what they need to do for their ailments.

Understanding the demographics of the Latino community is very important in order to perform Target Marketing, did you know that 67% of the Latinos using the Internet are from the ages of 18-27?

If your company is looking for ways to market to Latinos for any type of business not only in the Healthcare field, I would look into getting your business involved with social media networks if you are not already. Hispanics need to be marketed directly to in order to be influenced in making any purchasing decisions. Facebook allows advertising and it can be targeted to specific locations and demographics which will allow you to perform the Latino Healthcare Marketing you need to grow your business. Twitter also allows for many individuals to receive instant tweets about quick statuses of what your business has to offer. I would also do a little bit of research on the Latino Community and what other sites they tend to participate in. Continue Reading

By Bryant Brown

Every website can be improved. Perhaps with more information…or less. Perhaps the site has the right amount of information but is out of date. Perhaps the site could be better designed or better written. Or perhaps it could be more interactive.

Whether it is promoting a pharmaceutical or biotechnology product, medical device, hospital, or other medical product or service, make sure your site downloads quickly, which impacts its web search crawler “spiderability.” (Slow downloads are often the result of home page file size or “dirty” code.) And make sure that you use the wide range of interactivity tools to enable your visitors to receive information from you and, as feasible and appropriate, share it with you: opt-in programs, message boards, discussion groups, ListServs, and more.

Measuring traffic on your site

Regardless of how much or little interactivity is built into your website, do you know just how much it’s being used? Do you know who’s visiting your site and when? Where they come from? Where they spend the most time on your site? Continue Reading

By John Whites

Modern healthcare services have improved a lot more than what they used to be just a few years back. Patients today are well educated and very much aware of every new development in the field of medicine, thanks to advanced technologies and the Internet.

In such a scenario, as a medical practitioner, it is important to market yourself and your practice in such a way that your patients feel positive about you. Only then can you ensure that your current patients will keep visiting and also attract newer ones. This is the reason why healthcare marketing is nowadays essential for all healthcare professionals.

You need to identify the needs of your patients and the community in general to chalk out a marketing plan with a vision about what you want to achieve and what you need to do to accomplish those goals.

Gone are the days when a patient would just go to the nearest doctor. The modern educated patients are willing to go that extra mile if the doctor is proven to be the expert in his field. They search and gather enough information and visit a physician only when they are convinced about his skills. And how do you let them know about your specialty and expertise? You need a proper healthcare marketing plan which uses strategic marketing tactics to achieve that. Continue Reading

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Steven Scifo is the founder of Steve Scifo Media. He is also vice-president of Academic Affairs at University of California in Irvine. Scifo is a producer of creative media based at Orange County. It specializes in production of videos, voiceovers, soundtracks and music. It has collaborated and worked with many organizations and individual professionals. A few organizations, which have worked together with Steve’s media, are iSponsor LLC, Red Bull, ‘Plant a Tree USA’, Game Developer Oliver Holmes, Good Evening UCI, Helistream Inc, Senator Lou Correa and many more.

Steven Scifo media have gained experienced in both on-stage and in-studio compositions. It represents large varieties of styles and temper to exactly fit in any film, video or website. Steve production creates background for network and entertainment news. They are inspired from ingenious media and conventional journalism. Steve completed an internship with Irvine’s public access channel. He wishes to use his learning and experience to widen the scope of his professional undertakings.

He completed his education at University of California in Irvine. Earlier in his professional career he was On-camera reporter. He also contributed at Social Sciences      Academic Resource Center as Events and Media Manager. “Good Evening UCI” was jointly created by him and Logan Frick. Frick wanted to do something that was interactive and amusing. In addition to this, Steve wanted to create something lighthearted and accessible. Steve Scifo UCI covers news such as new stories, employee furlough instability, homecoming, January’s “black death” and sports. Steve is the reporter. It also includes evaluation of local restaurants.

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